Fewer than a third of adults recall getting a leaflet about changes to the handling of medical records, a poll for BBC Radio 4's PM programme suggests.
The NHS in England is set to collect data on patient care by GPs for the first time, uploading some of the information to a database.
#Leaflets explaining the scheme, and how to opt out, should have been sent to 26.5 million households in January
But only 29% of 860 adults polled by ICM Research recalled getting one.
According to the poll, about 45% of people remain unaware of the plan to share some data from GP medical records.Read more...
Source BBC News
Of course, this #leaflet was delivered with the post, which means recipients are more likely to pay more attention to the letters than the #leaflets.
According to research by Marketing Week "87% of consumers remember door drops".
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