Adults 'unaware of NHS data plans'

Fewer than a third of adults recall getting a leaflet about changes to the handling of medical records, a poll for BBC Radio 4's PM programme suggests.

The NHS in England is set to collect data on patient care by GPs for the first time, uploading some of the information to a database.

#Leaflets explaining the scheme, and how to opt out, should have been sent to 26.5 million households in January

But only 29% of 860 adults polled by ICM Research recalled getting one.

According to the poll, about 45% of people remain unaware of the plan to share some data from GP medical records.

Read more...

Source BBC News


Of course, this #leaflet was delivered with the post, which means recipients are more likely to pay more attention to the letters than the #leaflets. 

According to research by Marketing Week "87% of consumers remember door drops". 

For a better response rate, it is advisable to have leaflets delivered #solus or part of a shared #leaflet only drop - not with the post of with newspapers (which can lower response rates).

Reliable Leaflet Distribution across Kent by: Dor2Dor.net ...design - print - deliver - leaflets 

Delivering NOW in: #Ashford, #Maidstone, #Sevenoaks, #Sittingbourne, #Tenterden, #Tonbridge, #Tunbridge Wells and #Rye.

Is a 6 pack too much?

The Post Office now deliver 6 #leaflets together as a 6 pack - all nicely fitted and wrapped together tightly in the largest leaflet. The large leaflet holding them all snug and safe from prying customers eyes! Not only are the 6 leaflets delivered with the post, but nicely wrapped up for rapid dispatch into recycle or bin. Sorted. Well maybe not. 

6 pack leaflets with the post

We don’t deliver our leaflets with the Post
Post tends to be delivered at the same time each day. We deliver leaflets seven days a week, at all times, so they invariably have no competition at all.

Large leaflet holding them all snug and safe 

Give your leaflet maximum impact when it lands on the doormat.
Many people do not open up wrapped leaflet packs. Your message could be consigned to the bin without ever being seen.

 

This is how it should be!

The Dor2Dor way

When we deliver leaflets, it's there immediately to be seen on the door mat, selling your service or product. We don't 

wrap your leaflets up - we try to scatter them, so your leaflet is seen. 

Reliable Leaflet Distribution across Kent by:  Dor2Dor.net ...design - print - deliver - leaflets

Royal Mail sets its sights on delivering more junk mail

In 2006 a postman called Roger Annies was suspended for telling customers on his round about the best way to opt out of receiving junk mail.
Delivering junk mail is a nice earner for the Royal Mail, and postal bosses objected to staff telling people how they could get around it.
Indeed, one of Royal Mail management's big frustrations was that there was a cap on the amount of unsolicited junk that postmen could deliver.
Well, this could be about to change.


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Leaflet distribution accross Kent by: Dor2Dor.net
...design - print - deliver - leaflets

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